24 Jan 2013
By Angelica Moreno True marketing involves the managing of a business and involves working through the 4Ps of Marketing on an ongoing basis. So far this series has examined Product, Place and Price. Promotion is the 4th P of Marketing. It’s important to realize that promotion and advertising are quite…
16 Jan 2013
By Angelica Moreno As discussed in the introduction to this series, the 4Ps of Marketing are Product, Place, Price and Promotion. Working through these topics is a critical component of ensuring the viability of your business. In this section, we continue to build on the discussion of Price. …
3 Jan 2013
By Angelica Moreno As outlined in the original article in this series, marketing is centered around the 4Ps . These are the levers used by marketers to drive growth on their brands and any business owner can use them. So far, we have explored Product and Place. The third P is…
7 Nov 2012
By Angelica Moreno The 4Ps of marketing are the basis of how any great brand is managed. Click here for an introduction to the 4Ps and here for an article on the first P: Product. The second P I’ll take you through is Place. For a brand like Dove,…
4 Sep 2012
By Angelica Moreno In the first article in this series, I outlined the 4Ps of Marketing. These are the basic principles used by marketers of big brands like Tide, Oreo and Dove to drive growth on their businesses. These same principles can be leveraged by any small business starting…
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