9 May 2013
By Karen Geier It was the tweet heard around the world. At the height of the American election in August of last year, Clint Eastwood delivered a speech at the Republican National Convention, where he spoke to an empty chair. Within the hour, the official President Obama Twitter account…
19 Apr 2013
By Tannette Johnson-Elie Caroline Ceniza-Levine is among a growing number of women business owners who are leveraging social media to take their entrepreneurial ventures to the next level. Ceniza-Levine has harnessed the power of popular social networking sites such as Twitter, Facebook and Pinterest to build her brand…
21 Mar 2013
By Karen Geier Our digital world has made the Web the lynchpin in many of our activities. With few exceptions, you can digitize nearly everything you need to do in a given day. And yet, we’ve had an explosion of people learning how to knit, can, make furniture,…
12 Mar 2013
By Karen Geier Companies these days are increasingly global; incorporating workers from all over the world, telecommuting employees, and even business partners from another continent. How do you keep everyone on task, communicating, and organised? Welcome to the new Social Collaboration Office. Social collaboration borrows from the best…
7 Mar 2013
By Angelica Moreno It seems that every brand has a Facebook page or a Twitter or Pinterest account. This makes sense since it’s important to be where consumers are presently engaged. But how does social media work to promote a brand or business? Traditional advertising (TV, print, billboards, radio) is…
26 Feb 2013
By Mark Evans Technology has revolutionized how business makes new hires. But beyond online job listings, social media has become an increasingly smart and often focused way to find people. Whether you need to hire for a job where there’s a skills shortage or fill a position for which there’s…
12 Feb 2013
By Tyana Daley You know you need to market online, but all the associated acronyms—SEO, SEM, PPC—have your head spinning. Running a small business is challenging enough without the alphabet soup of activities that is Internet marketing. The benefits of online marketing, however, decidedly outweigh the startup hassles—which,…
31 Jan 2013
By Karen Geier There was a time when every company was champing at the bit to get on Facebook and Twitter. They wanted to know just how many people were fans of their children’s shoes or mascara or chicken sandwiches. They wanted a primed, captive audience they could talk…
11 Jan 2013
By Mark Evans Thanks to social media sites like Twitter, nothing is secret anymore. Particularly a company’s triumphs and errors in customer service. Numerous consumer incidents have turned viral on social media. Most notably the 2009 incident in which United Airlines lost the guitar of Halifax based musician…
29 Nov 2012
By Mark Evans The popular visuals-driven social media site Pinterest has just added a business account service: it offers some extra tools that might make the site more useful for your small business’s marketing efforts. You can convert an existing personal account or start a new one here.
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