Tag Archives: Pricing

8 May 2013

The Importance of Proper Pricing

The Importance of Proper Pricing

By Mark Evans   When you’re starting up or launching new products, you’re bound to spend some time pondering the price of your products or services.   And if you’re not devoting a good deal of research and energy to the project, you should. Incorrect pricing can impact sales and…

16 Jan 2013

The 4Ps Series continued – Price part II: profitably and product mix

By Angelica Moreno   As discussed in the introduction to this series, the 4Ps of Marketing are Product, Place, Price and Promotion. Working through these topics is a critical component of ensuring the viability of your business. In this section, we continue to build on the discussion of Price.  …