21 May 2013
By Karen Geier Since the dawn of the semantic web, there has been a paradigm shift in how brands have interacted with consumers. Instead of sending out mass messages and having well-guarded brand offices, brands now have an unprecedented two-way relationship with their customers. But with great access comes…
24 Apr 2013
By Mark Evans Nothing makes a small business look, well… small, more so than a handwritten note on a receipt pad — the kind you can pick up at the office supply store. Even if you’re just a one-person show, you need to have paper and digital collateral…
26 Mar 2013
By Kelli Korducki Every generation shares the distinction of being stereotyped to pieces, but often those labels reflect real tendencies that carry over into the realm of consumption patterns. When developing marketing strategies, it pays to consider generational pattern. Baby Boomers, for instance, are goal-oriented and status-driven, willing to…
21 Mar 2013
By Karen Geier Last week marked the 26th annual South by Southwest festival. It’s a multifaceted festival (official streams include Film Interactive, Music, Health, and Comedy, though several events and presentation fall well outside these classifications.) but for marketers, it can be a bit like the Oscars: A celebration…
27 Nov 2012
By Aaron Broverman Toronto’s Rise Espresso is a cafe based on local and organic principles. Their coffee is fair trade and organic, they use organic dairy, all of their cups are compostable and they generally go the extra mile to minimize their impact on the earth. So, when…
4 Sep 2012
By Angelica Moreno In the first article in this series, I outlined the 4Ps of Marketing. These are the basic principles used by marketers of big brands like Tide, Oreo and Dove to drive growth on their businesses. These same principles can be leveraged by any small business starting…
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