Tag Archives: karen geier

9 Jan 2013

Marketing Mythbusters: Infographics

By Karen Geier   Unless your internet has been unplugged for the last two years, you have undoubtedly seen an infographic. These visual representations of everything from what’s in different espresso-based beverages to how many people on Facebook like both Sex and the City and UFC are all around us,…

21 Dec 2012

The 5 Worst Campaigns of 2012

By Karen Geier   One of the worst things about being a marketer isn’t when someone doesn’t like something you do, nor is it when someone has a negative experience with your brand because you can always make right with passionate fans who haven’t been fulfilled. The worst thing about…

24 Sep 2012

Measure twice, cut once: why you need digital analytics

By Karen Geier   One of the greatest advantages of bringing your business online is the ability to get deep data on what people want. This, coupled with the social web, can help you design marketing campaigns to successfully identify customer types to test and target only the hottest leads…

29 Aug 2012

Make your small business play with the big boys, part two: establishing a basic visual style & working with designers

By Karen Geier   Last week, we covered how to establish the core of your brand. This week, we’re going to cover how to interpret that visually, and how to work with designers.   There’s a reason no one shops at the butcher shop where they wear bloody aprons. It’s…