4 Sep 2012
By Angelica Moreno In the first article in this series, I outlined the 4Ps of Marketing. These are the basic principles used by marketers of big brands like Tide, Oreo and Dove to drive growth on their businesses. These same principles can be leveraged by any small business starting…
20 Aug 2012
By Angelica Moreno When most people hear the word “marketing” they think “advertising.” It is a common mistake but for small business owners, it can be a costly one. Whether you have a bridal shop, a hair salon, or a jewelry business, good marketing is critical for success.
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