Tag Archives: how to design a logo

29 Aug 2012

Make your small business play with the big boys, part two: establishing a basic visual style & working with designers

By Karen Geier   Last week, we covered how to establish the core of your brand. This week, we’re going to cover how to interpret that visually, and how to work with designers.   There’s a reason no one shops at the butcher shop where they wear bloody aprons. It’s…