28 May 2013
By Tannette Johnson-Elie Customer service is the lifeblood of every business, but keeping customers satisfied is harder than ever these days as consumers collectively can make or break a company based on what they tweet or post online. Today’s Customers Share their Experiences Online A recent study by…
31 Jan 2013
By Karen Geier There was a time when every company was champing at the bit to get on Facebook and Twitter. They wanted to know just how many people were fans of their children’s shoes or mascara or chicken sandwiches. They wanted a primed, captive audience they could talk…
11 Jan 2013
By Mark Evans Thanks to social media sites like Twitter, nothing is secret anymore. Particularly a company’s triumphs and errors in customer service. Numerous consumer incidents have turned viral on social media. Most notably the 2009 incident in which United Airlines lost the guitar of Halifax based musician…
22 Nov 2012
By Tannette Johnson-Elie Many businesses are scrambling to get ready for the holiday shopping rush by sprucing up their stores, hiring extra staff and stocking up on inventory. Nothing stands out more this time of year like good service, particularly for small businesses, where the owner often is on…
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