Tag Archives: content marketing

28 Feb 2013

Marketing Mythbusters: How to Leverage Advertorials

By Karen Geier   If you’ve ever read a magazine, you’ve undoubtedly come across the “advertorial graveyard”: fake articles designed to push you into buying eyelash plumper, pedicure socks or other dubious products.   There is a stigma surrounding the word “advertorial” and it’s costing a lot of brands opportunities…

19 Feb 2013

Marketing Mythbusters: Company Blogs

By Karen Geier   There was a time when all start-ups had a company blog. This was mostly to help boost SEO (search engine optimization) and to help people who have never heard of their company get a sense of what that company was “about.”   Flash forward to now,…