Tag Archives: campaigns

21 Mar 2013

SXSW Marketing Round Up: The Good, the Bad, and the “Why Did They Bother?”

SXSW Marketing Round Up: The Good, the Bad, and the “Why Did They Bother?”

By Karen Geier   Last week marked the 26th annual South by Southwest festival. It’s a multifaceted festival (official streams include Film Interactive, Music, Health, and Comedy, though several events and presentation fall well outside these classifications.) but for marketers, it can be a bit like the Oscars: A celebration…

31 Dec 2012

Marketing Mythbusters: charitable campaigns

By Karen Geier   This time of the year, we are reminded constantly of those who are in need. We also have more places to give than there is room in the budget. This week in Marketing Mythbusters, we talk about how attaching a charitable angle to a campaign is…