Tag Archives: branding

29 Aug 2012

Make your small business play with the big boys, part two: establishing a basic visual style & working with designers

By Karen Geier   Last week, we covered how to establish the core of your brand. This week, we’re going to cover how to interpret that visually, and how to work with designers.   There’s a reason no one shops at the butcher shop where they wear bloody aprons. It’s…

21 Aug 2012

Make your small business play with the big boys, part one: your basic brand identity

By Karen Geier   When you’re starting out, there are millions of things you need to get your business rolling; and the big ones such as office space and getting your taxes in order often overshadow the more esoteric ones such as deciding on your brand identity.