16 Jan 2013
By Angelica Moreno As discussed in the introduction to this series, the 4Ps of Marketing are Product, Place, Price and Promotion. Working through these topics is a critical component of ensuring the viability of your business. In this section, we continue to build on the discussion of Price. …
3 Jan 2013
By Angelica Moreno As outlined in the original article in this series, marketing is centered around the 4Ps . These are the levers used by marketers to drive growth on their brands and any business owner can use them. So far, we have explored Product and Place. The third P is…
19 Nov 2012
By Angelica Moreno Christmas, Halloween, Easter – the holidays are key for many business and it’s important to make the most of prime shopping occasions. Often, holiday sales are what make or break small businesses so you want to make sure you get it right.
7 Nov 2012
By Angelica Moreno The 4Ps of marketing are the basis of how any great brand is managed. Click here for an introduction to the 4Ps and here for an article on the first P: Product. The second P I’ll take you through is Place. For a brand like Dove,…
22 Oct 2012
By Angelica Moreno Names are tricky, tricky things – not just for parents who want to avoid giving their children names that will cause other kids to tease them – but also true for brands and small businesses. Recently, my Facebook and Twitter feeds exploded over an article…
4 Sep 2012
By Angelica Moreno In the first article in this series, I outlined the 4Ps of Marketing. These are the basic principles used by marketers of big brands like Tide, Oreo and Dove to drive growth on their businesses. These same principles can be leveraged by any small business starting…
20 Aug 2012
By Angelica Moreno When most people hear the word “marketing” they think “advertising.” It is a common mistake but for small business owners, it can be a costly one. Whether you have a bridal shop, a hair salon, or a jewelry business, good marketing is critical for success.
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