28 Feb 2013
Marketing Mythbusters: How to Leverage Advertorials
By Karen Geier If you’ve ever read a magazine, you’ve undoubtedly come across the “advertorial graveyard”: fake articles designed to push you into buying eyelash plumper, pedicure socks or other dubious products. There is a stigma surrounding the word “advertorial” and it’s costing a lot of brands opportunities…
