Tag Archives: advertising

26 Feb 2013

The 4 Ps: Promotions II: beyond advertising

By Angelica Moreno   In this last section of the 4Ps series, we’re exploring Promotions. As discussed in the January 24 article on advertising strategy, Promotions is more than TV or magazine ads.   Promotional activities are how brands continue to engage with consumers outside of regular advertising. The goal is immediate…

24 Jan 2013

The 4Ps: Promotion I: advertising strategy and applications

By Angelica Moreno   True marketing involves the managing of a business and involves working through the 4Ps of Marketing on an ongoing basis. So far this series has examined Product, Place and Price.   Promotion is the 4th P of Marketing. It’s important to realize that promotion and advertising are quite…