Tag Archives: 4ps

24 Jan 2013

The 4Ps: Promotion I: advertising strategy and applications

By Angelica Moreno   True marketing involves the managing of a business and involves working through the 4Ps of Marketing on an ongoing basis. So far this series has examined Product, Place and Price.   Promotion is the 4th P of Marketing. It’s important to realize that promotion and advertising are quite…

3 Jan 2013

The 4Ps – Price, part 1: everyday and sales price

By Angelica Moreno   As outlined in the original article in this series, marketing is centered around the 4Ps . These are the levers used by marketers to drive growth on their brands and any business owner can use them. So far, we have explored Product and Place. The third P is…