Marketwire L.P

By Mark Evans   You’re a small organization but you don’t have a lot of money to throw around.   So when you want to hire, retain and motivate the best employees, you need to reward them in ways that go beyond money.   It’s possible. In fact, some research…

By Karen Geier   We have all watched it happen: brands people love can easily be felled by social media PR gaffes, or offline gaffes for which the wronged party took its plight online. By the time these issues get shared virally, the brand cannot get out from under the…

By Kelli Korducki   One of the disadvantages of having a team of human beings working together is that human beings aren’t perfect. Disagreements will inevitably occur and personalities will probably clash. The good news is that workplace conflict is easily fixable. The bad news is that, left ignored, it…

By Karen Geier   One of the most common questions I get asked at dinner parties is “Why would someone want to follow a brand on Facebook or Twitter?” While there are many reasons why you would, there seems to be one prevailing reason you wouldn’t:   That brand is…

By Mark Evans   It’s that wonderful time of year again when you need to start sorting through your expenses and organizing your taxes. If you file as a self-employed person because you have a consulting or contracting business, here are some suggestions for enduring tax season:   • Know…

By Tannette Johnson-Elie   The business plan long has been the blueprint for starting a venture and guiding it to success, but before you spend the time writing one hear this: You don’t need a formal business plan to succeed.   That’s the message from William Hsu, co-founder and managing…

By Kellli Korducki   Generation Y, the so-called “Millennials” born roughly between 1980 and 2000, grew up with home computers and the Internet. Their easy navigation of digital communication technologies gives them an edge in an increasingly tech-savvy corporate environment, but it can also be an Achilles’ heel.   Lessons…

By Mark Evans   While social media might be all the rage, the truth is many of your clients and customers still rely on email as a major way to communicate. Most people check their email accounts regularly and if you want to speak to them directly, that’s a great…

By Mark Evans   Whether you run your business from home all the time or just a few days a week, setting up a solid home office is pivotal to running your company efficiently and ensuring your stakeholders see you as professional.   Here are some suggestions for doing it…