19 Feb 2013
By Mark Evans
Now that most businesses do a lot of their communicating via email, the holes are becoming more apparent.
For instance, who’s reading your messages? Do recipients even get your mail, or does it languish, unread, in an inbox?
When you’re trying to do sales and marketing, it’s an ongoing frustration not knowing if your leads are getting your messages, and if they’re reading them.
Arriving with a solution is Toronto-based startup ContactMonkey.
This “smart” email tracking service works with Outlook 2007/2010 and Gmail for Chrome, and lets you see if your recipients are reading your emails, when, how often, and on what devices.
ContactMonkey inserts a sidebar in Outlook and Gmail so you can watch, in real time, what’s going on with your outbound messages.
The benefits for those in sales and marketing are clear: if a recipient is opening your message often, this is a potential sale lead you need to capitalize on. If your message is going nowhere, you might have the wrong contact, poor messaging or be dealing with someone who’s away or overwhelmed.
Following a recipient’s activity on subsequent messages can help you decide who to keep pursing and who to just forget about moving forward.
You can try ContactMonkey with a 14-day trial. The service is $4.99/month or $49.99/year.
Check out this new service and while you’re at it, keep your eye out for other email-driven innovations. They could help give you that edge you need to better master this important tool for small business communications.