31 Jan 2013
By Karen Geier There was a time when every company was champing at the bit to get on Facebook and Twitter. They wanted to know just how many people were fans of their children’s shoes or mascara or chicken sandwiches. They wanted a primed, captive audience they could talk…
30 Jan 2013
By Kelli Korducki It’s a story as old as time: young hotshot enters the workplace, dazzles upper management with shrewd displays of new tech know-how, puts in tireless hours and poof! Suddenly the young upstart has won herself a management role, overseeing the duties of other employees who are…
24 Jan 2013
By Angelica Moreno True marketing involves the managing of a business and involves working through the 4Ps of Marketing on an ongoing basis. So far this series has examined Product, Place and Price. Promotion is the 4th P of Marketing. It’s important to realize that promotion and advertising are quite…
23 Jan 2013
By Aaron Broverman As a freelance journalist, I still think that if I work more hours, I’ll get more done; I still think that one less hour of sleep means one hour more of productivity and I still think the more tasks I can juggle at the same time,…
17 Jan 2013
By Tannette Johnson-Elie You’ve got a minute or less in which to talk about yourself and your job to a stranger. It could be a potential investor, buyer or client. Can you present your ideas on the spot and in a way that entices that person to want to…
16 Jan 2013
By Angelica Moreno As discussed in the introduction to this series, the 4Ps of Marketing are Product, Place, Price and Promotion. Working through these topics is a critical component of ensuring the viability of your business. In this section, we continue to build on the discussion of Price. …
14 Jan 2013
By Tannette Johnson-Elie Many entrepreneurs take pride in starting new business ventures that create jobs and nurture and develop people. But good companies are only as good as the men and women who work for them. No matter how well-intentioned a small business entrepreneur may be in wanting…
9 Jan 2013
By Karen Geier Unless your internet has been unplugged for the last two years, you have undoubtedly seen an infographic. These visual representations of everything from what’s in different espresso-based beverages to how many people on Facebook like both Sex and the City and UFC are all around us,…
7 Jan 2013
By Kelli Korducki Every year it happens, and every year it’s the worst: a return to the office after the Christmas gifts have been wrapped and unwrapped and the new year’s bubbly drunk. The joyful chaos of the year-end holiday stretch is its own ordeal, and snapping back into…
3 Jan 2013
By Angelica Moreno As outlined in the original article in this series, marketing is centered around the 4Ps . These are the levers used by marketers to drive growth on their brands and any business owner can use them. So far, we have explored Product and Place. The third P is…
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