Marketwire L.P

By Karen Geier   Since the dawn of the semantic web, there has been a paradigm shift in how brands have interacted with consumers. Instead of sending out mass messages and having well-guarded brand offices, brands now have an unprecedented two-way relationship with their customers. But with great access comes…

By Aaron Broverman   Even though an average of 130,000 businesses start up in Canada every year, there are even more Canadians who’d like to start their own business, but various fears and trepidations are holding them back.   According to a 2011 Royal Bank of Canada poll, one-third of…

By Karen Geier   It was the tweet heard around the world. At the height of the American election in August of last year, Clint Eastwood delivered a speech at the Republican National Convention, where he spoke to an empty chair. Within the hour, the official President Obama Twitter account…

By Mark Evans   When you’re starting up or launching new products, you’re bound to spend some time pondering the price of your products or services.   And if you’re not devoting a good deal of research and energy to the project, you should. Incorrect pricing can impact sales and…

It’s an exciting day for all of us at Marketwired. Chief operating officer Jim Delaney has been promoted to CEO, and Michael Nowlan, who has served as CEO for the past 14 years, will remain on the Board of Directors. Over the past year, Michael worked closely with the Board…

By Karen Geier   It’s hard to believe there once was a time that YouTube didn’t exist since we’re so used to seeing every major news outlet covering stories — every day — that were captured on YouTube. It has only been 7 years since the platform launched, and just as it changed…

By Mark Evans   In today’s business climate, there’s intense pressure for small companies to drive innovation and look up to larger organizations famous for their endless ideas.   But is there such a thing as too much innovation?   Yes, there is.   Endlessly coming up with new ideas…

By Karen Geier   A conference can be an amazing way to launch a product, meet strategic partners or land an account, but if you don’t have a plan, it can be an expensive mess (and hard to explain to your boss).   If you’re lucky enough to work for…

By Aaron Broverman   Andrew Lenjosek and Jonny Stephan build their businesses 24/7. They have every excuse to skip meals and eat unhealthy and yet, they make it work.   Lenjosek is the 23-year-old co-founder of Koge Vitamins, a premium vitamin company that’s getting ready to offer its customers personalized…